A good functioning human resources department in a company has a strategic role to play in employee motivation, engagement and improvement. However, we are witnessing a massive transformation in today’s human resources practices given the advancements in technology and the increasing importance of user/customer experience.
Smart companies have realised that providing their employees with a holistic experience that follows their whole process at work and offering opportunities that can help them learn and improve in different stages of their work experiences will lead to the development of high-quality products and services which in turn result in increase in sales.
So, what exactly is employee experience? Clearly, employee experience is much more than organising after-work drinks or personal development seminars. Rather, it reflects how employees perceive their interactions with different channels at work (e.g., managers, co-workers, and company culture). “Perception” is the key here: the benefits the company offers to the employees are less important than how the employees actually experience these benefits. If the employees are having a good experience, they will have a more positive perception of the company culture, and they will be better at recognising and using their own inner potentials as their interactions with others will also be positive.
Employee experience is a driving force for the behaviours of employees in the workplace. For instance, while a good experience helps employees complete their tasks in a more engaged and motivated way, a bad experience leads to working unproductively and having limited or even negative communication with others.
There are many ways to improve employee experience. With the ongoing advancements in technology, it is possible to facilitate it through technological tools. Let’s look at a few ways this can be achieved by technology.
We use journey maps in user experience in order to display the stages of the interactions users have with the product as well as their pain points during these interactions. It is possible to use these maps for employee experience, too. These maps should ideally involve a variety of processes – from the recruitment of the employees to their adjustment to the workplace, from their training needs to their interactions with other employees, and from performance planning to role changes. In every stage, possible goals of the employees, and the gaps between their current goals and the experience that employees want to achieve should be identified.
With the help of several technological solutions, not only the human resources department but also the managers themselves are able to gather data related to the performances and needs of the employees. It may even be possible to give feedback to the employees via technological tools. Apart from this, softwares or interfaces which can improve the quality of work, or an advanced automation for document management are great opportunities. It is also possible and even better to develop these solutions based on the data gathered from employees to create a more personalised experience.
Remote working opportunities
Workforce is becoming more and more mobile. Team members are able to communicate with each other, share ideas or documents, and collaborate easily even when they work remotely. Instant communication is possible with the help of chat applications and teleconference opportunities. For example, the opportunity to work on a document simultaneously makes it possible for the team to become aware of any changes done.
Applications such as Slack, Workday, and Microsoft Teams are great solutions to make the communication among employees easier. They have the potential to improve employee experience by increasing the collaboration among team members. You may think that employees are distracted by such applications and that they may not use their time effectively, but in reality, these applications are known to can create much more efficient working practices. It is time for companies to trust their employees and let them work remotely from time to time.
Employee experience means perceiving the world from the employees’ point of view and understanding them fully. It is a holistic approach to employees’ all interactions in all stages at work. Companies which can manage to achieve this, which are much more dynamic and innovative, which make good use of digital solutions, and which encourage collaboration, transparency and engagement can contribute to a positive employee experience. In the next few years, understanding the employee experience better and making the experience a part of company culture, especially by making use of technological solutions, will continue to be critical in this respect.