| User ResearchW
Our skilled, experienced and enthusiastic team members provide user research and analysis services to help you develop the most efficient, effective, and satisfying products and services.
We make use of psychology, ergonomics and human factors, and design thinking and agile to create cutting-edge user experiences that will help you greatly increase your sales.
Using a variety of field studies such as on-site observation, diary studies, and in-depth interviews, we establish the true needs of users, and uncover why they behave in a certain way.
User Personas and Scenarios
With our work on user analysis, we provide an accurate description of the motivations, needs and pain points of users. We create research-based personas and scenarios to give your team an understanding of users to design a good user experience.
User Journey Mapping
By user journey mapping, we identify key events or activities associated with scenarios, and identify mental processes that users follow. This process documents where change is most needed in order to improve the product.
Through user testing, we help you diagnose weaknesses in usability and iterate as early as possible. We test users performing real tasks using your products, and observe their actions. We use lab-based testing, remote testing, A/B testing, or guerrilla testing.
Through participatory design, we actively include users within the design process. We ask them to create or adapt a design solution as they wish, typically using lo-fidelity modules.
| Learning and DevelopmentW
e offer skill development opportunities for individuals and organizations in such areas as
- emotional competence
- psychological health
- applications of positive psychology in daily and professional life
Our training programmes are designed to help individuals increase their performance and engagement in the workplace. We have a holistic approach to learning and development that includes getting to know the needs of your organisation, identifyıng the areas to be improved, designing the best-fitting programme, and delivering the programme in an interactive and engaging way.
What to expect from our trainings?
- High quality, practical training materials for you to use again later
- Challenging courses
- Experiential learning opportunity
ur team of psychology researchers work in collaboration with researchers from other fields, software developers, and designers to explore how technology can be used to help individuals solve their daily problems and increase their wellbeing. Some of our current and previous projects are:
- Web-based and mobile intervention programs aimed at increasing the wellbeing of individuals and organisations.
- Technology-assistend wellbeing enhancement programs for the elderly.
- A series of e-books for helping employees increase their emotional intelligence and job satisfaction.
We conduct numerous research studies on related topics in collaboration with universities and research institutions.
| Research Partnership
f you already have a project idea in mind, we would be happy to serve as a partner. We can either help you secure funding, coordinate an already funded project, or provide our research services to assist you in leading your project.
We collaborate with small and medium-sized companies, universities, and research institutions from different countries in joint research projects.
Emotions are inseparable parts of our daily lives. We are constantly exposed to various stimuli in our environment which trigger both positive and negative emotions, even though we don’t always notice it. These emotions may be quite overwhelming for us from time to time, and it might be difficult to understand the mechanisms underlying our […]
Most of us have the habit of trapping ourselves indoors, believing that we will be happy in our protected, reserved, and isolated spaces. Especially in winter, we prefer shopping malls to outdoors. After all, it’s cold and dark outside, right? We may trick ourselves with such excuses, but many studies show that nature relatedness is strongly connected to […]
Many psychological theories assume that humans are self-focused and that they are more concerned about themselves than others. However, our daily experiences seem to tell a different story. Think about a time when you failed an exam or a task. What did you say to yourself? That you are not a competent person, or even you should drop […]
Workplace Romance is an issue that tend to raise ethical and legal dilemmas. Despite the lack of company policies regarding this issue, workplace romance is not considered as a desirable situation in most of the working environments. Considering that in the modern world, people spend a significant amount of time in their offices with their co-workers; the workplace […]